17 Aug

American School Bus Council Launches Ad Campaign Promoting School Bus Ridership and Safety

School Bus Industry Ad Campaign

IC Bus has worked hand-in-hand with the American School Bus Council (ASBC), which is made up of IC Bus, Blue Bird and Thomas, to help build a campaign promoting school bus ridership amidst the growing safety concerns related to the COVID-19 pandemic. In addition, ASBC launched a 1-minute video called “Titans of Transportation” meant to promote ridership of the yellow school bus as part of the campaign.

Titans of Transportation Video

COVID-19 Awareness

The below video is to help spread awareness of what is being done in the school bus industry in the wake of COVID-19 to ensure that the industry is taking to steps to combat the spread of COVID-19 and brings attention to what parents should be doing before putting their child on a school bus.

Symbol of Safety – COVID-19 Messaging

Additional Resources

Visit the American School Bus Council website for additional assets and resources around what measures the school bus industry has taken in response to the COVID-19 pandemic.