School Bus Industry Ad Campaign
IC Bus has worked hand-in-hand with the American School Bus Council (ASBC), which is made up of IC Bus, Blue Bird and Thomas, to help build a campaign promoting school bus ridership amidst the growing safety concerns related to the COVID-19 pandemic. In addition, ASBC launched a 1-minute video called “Titans of Transportation” meant to promote ridership of the yellow school bus as part of the campaign.
The below video is to help spread awareness of what is being done in the school bus industry in the wake of COVID-19 to ensure that the industry is taking to steps to combat the spread of COVID-19 and brings attention to what parents should be doing before putting their child on a school bus.
Visit the American School Bus Council website for additional assets and resources around what measures the school bus industry has taken in response to the COVID-19 pandemic.