November 21, 2012, Warwick, NY –Trans Tech President, John Phraner announced this week that the company has officially launched its new website and branding initiative.
“We are extremely proud of our new look and approach to the market, said Phraner. “Trans Tech is a company which has been built on a foundation of innovative ideas and products, so we felt it was time to freshen up our brand and modify our marketing approach to reflect those forward-thinking characteristics.”
Highlights of Trans Tech’s brand and website redesign include the company’s new logo which is the foundation of the brand, a cleaner modern looking website, a product-centric focus, and the emphasis on better communicating the company’s message to current and prospective customers.
“Our current customers know the value of purchasing a Trans Tech school or commercial bus, but as we continue to expand our market share it is important that the value our current customers are realizing by purchasing a Trans Tech Bus, such as our innovative designs, increased fuel efficiency, and unparalleled craftsmanship are all reflected in our brand and messaging.”
Trans Tech is known for developing, designing and producing safe, reliable, market-leading school and commercial buses which help reduce fuel and operational costs. The company’s forward-thinking approach to the school bus market includes its aerodynamic roof designs, versatile slide-track seating, and its first-in-the-nation all-electric school bus – the eTrans.
“As we strive to develop, design and manufacture the best school and commercial buses in the market, we are confident that our new approach to branding and messaging will allow us to better communicate with the market,” said Phraner. “We think this new approach will be a tremendous asset as we look to grow the business.”
About Trans Tech Bus: Trans Tech Bus is a manufacturer of industry-leading conventional and environmentally-friendly electric Type-A school buses. Offering a family of single and dual wheel models, Trans Tech Bus is known for its innovative and fuel-efficient conversion designs. With a wide array of versatile floor plans the company is able to meet ever-changing customer demand. Trans Tech Bus is helping bring green solutions to the school bus market by introducing the 52 passenger zero-emissions eTrans. Trans Tech Bus is a division of Transportation Collaborative Incorporated located near the New York metropolitan area in Warwick, NY and New York’s only school bus manufacturer. www.transtechbus.com
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