August 6, Bergen, NY — Chris Lawrence, who was the Northeast regional winner of the IC Bus walk-around skills competition, was one of six IC Bus dealer salespeople who received an all-expense paid trip to attend STN Expo in Reno, Nevada, to demonstrate their walk-around skills in front of a live panel of experts and compete in the inaugural national competition.
Photo: Chris Lawrence is seen here with his regional award (3rd from left).
“The walk-around process is an essential selling skill and when executed at a high level, allows you to truly differentiate yourself and the IC Bus product,” said Trish Reed, vice president and general manager, IC Bus. “The competition was designed to give every dealer sales professional the opportunity to demonstrate their skills in the technical and creative presentation of the CE Series product.”
To participate in the competition, each sales professional had to submit a personal video conducting a 10-minute walk-around of the CE Series, focusing on the bus’s product features, advantages and benefits, as well as value-added items as provided by the dealer.
Navistar International Corporation (NYSE: NAV) is a holding company whose subsidiaries and affiliates produce International® brand commercial and military trucks, proprietary diesel engines, and IC Bus® brand school and commercial buses. An affiliate also provides truck and diesel engine service parts. Another affiliate offers financing services. Additional information is available at www.Navistar.com.
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